Search engine optimisation is the way in which you can help your website to rank higher in the search engine rankings. This can be done by ensuring that you have all technical aspects of your website in order. This includes making sure that your website is mobile friendly, that the load speed is in the acceptable range and that you have the relevant page titles and meta descriptions in place,
You can also improve your SEO results by adding your keywords into your content naturally and by providing your customers with a blog that you use to share relevant information relating to your industry or your products and services.
Next is off-page SEO which is best undertaken with the support of an SEO Belfast company such as https://www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/. This is where you engage in outreach to find other websites that are happy to allow you to write an article on a topic that is relevant to your industry. As a reward for giving their audience this content they will allow you to have a link in the article that sends readers back to a page on your website.
There are lots of things that need to be taken into consideration when doing this such as the reputation of the site you are posting on, which is why it is best to use professional companies for this kind of work.