The ultimate aim of a decent SEO project is for it to be able to push your website onto the main SERP. There are a lot of acronyms being used around this subject so it would help to have a description at this point.
First and foremost SEO stands for search engine optimisation and SERP stands for search engine results page. These are both extremely important things to remember if you are new to the world of digital marketing and how to get your own website noticed and onto the first page of a SERP. It is why you need to speak to an SEO Consultant like www.rycomarketing.ie/seo-services/seo-consultant/ and make sure that your needs can be addressed. These kinds of professionals know everything there is to know about SEO.
On-page SEO is concerned with the content, images and some of the technical aspects of your website. It focuses on ensuring that you have your keywords placed on the relevant pages and that the search engines can easily identify what each page is about and how it links to the search queries that people are typing in.
When the search engines cna identify what a page is about and know whether it is linking particular keywords or keyphrases it can then rank it on the search engine results page (SERP). The idea being that the higher up these results you are the more likely people are going to see your website and then hopefully convert into paying customers.