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How social media can support your website

Social media is an incredible marketing tool, and it can be used not only to get your business in front of new potential customers but also to help build brand loyalty with your existing ones. There are lots of ways that you can use social media, and here are just a few of them.

Blogs – if you have had a website created by a Web Design Essex company you may have looked at ways you can write blogs to share information with your customers. Social media can be a great way to share the links to these blogs and drive more traffic to your site.

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Ads – you can run adverts on most of the social media channels, and these can help to increase the number of followers that you have and encourage people to look at your products and services and hopefully turn them into loyal customers. It is important to ensure that you target the right people with your ads, and you should know who your ideal client is before you start looking at this.

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Posts – sharing organic posts on social media allows you to show your business personality. You can share educational pieces and informative pieces that show how your products are made or how your services work, and you can also share testimonials. When you share testimonials and reviews from your customers, this works as a form of social proof that your products and services are good.

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