The field of web design covers a wide range of topics, from user experience and layout to SEO and multimedia. The performance of a website can be seriously affected by web design errors, which may lead to business losses. Avoid these common web design errors.

Designing your website without identifying its business objective is a mistake. This can cause a number of issues, including low web traffic and a bad reputation. Avoiding this mistake is as simple as drafting a mission or purpose for your business and keeping that in mind during the entire process.

Another mistake can be damaging to a site: not understanding your audience or brand. When designing a site, it is important to conduct extensive research about the market target and your competitors. It will ensure that the end product meets the needs of users, and also serves business objectives. For advice on Web Design Surrey, visit www.akikodesign.com/design/web-and-digital/

Images that are small and of low-quality can be harmful to your website. These images can make it difficult to read them and they may look unprofessional. Use of irrelevant or excess imagery can also make the site look cluttered, making it difficult to navigate. It is therefore important to choose images of high quality that will be pleasing for your audience.

Broken links on a website can have a negative impact on the search engine ranking and reputation of a website. Regularly check for and repair broken links.

A website that isn’t optimised for speed can be a big mistake. You can improve this by using a Content Delivery Network, merging and deleting files that are not needed, or minimising HTTP requests. If a website takes too long for it to load, visitors may leave and go to the competitor’s site.