Creating a fantastic user experience, or UX, is what makes websites, apps, or products easy and enjoyable to use. It is not only about how things look but also how they feel and function. Let’s look at some great principles to follow when working with UX design.

1. Focus on the user

Every great design starts by thinking about the people who will use it. It is important to understand their needs, habits, and challenges so you can build something that works for them. Always seek feedback from users and test your ideas, as this is the best way to make improvements.

2. Put usability first

Usability means everything should feel intuitive and simple to operate. Clear navigation menus, easily clickable buttons, and straightforward instructions help users to feel in control. Don’t just assume it works; instead, test your design to spot areas where people may struggle to navigate.

Experts in website design Northants, such as WTBI Agency, can help you create a usable design.

3. Use visual hierarchy

Visual hierarchy helps guide the user’s attention to what matters most. By making the most important elements – such as headlines or call-to-action buttons – stand out, you create a logical path for users to follow. You can use size, colour, or contrast to highlight key parts of your design and create a flow that feels natural.

4. Stay consistent

Consistency is key to building trust in your design. When fonts, colours, and layouts match across a website or app, it feels professional and reliable. Users then learn to recognise patterns, so they know what to expect. If a button works one way on the homepage, it should work the same way everywhere else to avoid confusion.

5. Keep it simple and accessible

The best designs are clean and clutter-free. Simplicity makes it easier for users to focus on what is important without any distractions. Keep your design accessible so it works for everyone. Think about readable fonts, clear contrast, and support for screen readers to make your work more inclusive.