Top e-commerce tactics you should know
Increasing traffic and sales is something all online businesses continually strive to do. Let’s take a look at a few tips to help you drive your business forward and increase sales with our top e-commerce tactics.
Which marketplace is right for you?
With literally hundreds of places from which to sell online, you may think it isn’t necessary to choose one of the larger marketplaces; however, with the enormous reach of marketplace giants such as Amazon and eBay, you should consider listing just a few of your best selling products on a marketplace to greatly expand your reach. Shoppers already trust marketplaces such as these and are more likely to follow your brand if they have seen a product advertised on a trusted marketplace they already know and love.
SEO is key
Search engine optimisation is another key principle that is instrumental in getting people to click through to your website or preferred selling platform. By working with SEO principles to strategically incorporate frequently used search terms and keywords in your product descriptions, your website is more likely to feature higher in search engine rankings.
According to Shopify, this can be key to getting people to visit your site; therefore, it is a good idea to consider hiring marketing strategy consultants to support you with optimising your SEO presence online.
Social media and influencers
Whether you love or loathe social media, no one can deny that Instagram influencers have a lot of sway over which products people buy. If you have not done so already, consider building a convincing social media presence for your products, ensuring high-quality photographs accompany the descriptions. Marketing strategy consultants can be worth their weight in gold in creating a social media presence for your items.
Likewise, influencers can be another key way to market your product. Imagine your product being shown off by a celebrity or influencer with thousands of followers – this is a surefire way to make it desirable. Social media giants such as Instagram and TikTok have easy-to-use selling features built in, so getting started is as easy as pie.
