For any company, deciding on whether you need a digital or traditional form of signage installed is basic decision making. But each has its upsides and the differences are not hard to grasp making it easier for you choose one that suits your needs better.
Time: Modify messages immediately without new printing costs. If you are able, either promote different offers several times a day or based on immediate weather, stock levels, current events etc.
Engagement: Still signs don’t compete with moving images and videos. Digital displays can display many products, testimonials and dynamic content.
Digital signage projects a modern image: Suggesting that your business is young and trendy which can increase its appeal to the under-30 age group. For Sign Makers Exeter, contact https://exeter.nettl.com/signs/
Traditional Signage Strengths
Some traditional signs have a lower upfront cost, which makes them available as options for smaller budgets.
Reliability: Ultimately no technology means no issues with software updates, technological failures or power needs.
Simple: Best for single messaging that stays mostly constant per business.
Traditional quality: Traditional signage established in confidence and permanence.
Making Your Decision
Consider these factors:
Message frequency: Change promotions weekly? Digital makes sense. Same message for years? Traditional works perfectly.
Budget: Would you rather pay more up front in order to save money over the long run?
Geography: More physical foot traffic means higher digital uptake with more customers coming from different parts of the world.
Whether you choose one or another of the advertising approaches comes down to your specific needs, what budget will allow and how it partners with your marketing strategy. Both have become the enterprise cornerstone for many very profitable businesses.
