Digital marketing has had an exciting year with unexpected techniques going viral while tried and tested strategies fell flat. Are we ushering in a new era or will the new generation of internet users satisfy themselves with the same style of marketing that has gone before? Let’s explore the top trends of 2025.
1. Data privacy reigns supreme.
Businesses have long harvested customer data to personalise their shopping experience, tailor their adverts and increase their loyalty, but the modern era of consumers demands more from the businesses they support. They crave transparency and consent with regards to the use of their personal data and businesses that advertise with integrity have benefited from this trend.
2. Raw content feels more authentic.
The modern consumer enjoys animated content, such as vlogs and HTML banner ads like those created by https://thebannermen.com/banners/animated-ads/html5. This animated content delivers a lasting impression and leaves viewers craving more.
3. Storytelling delivers a human aspect.
While AI content continues to grow, more consumers are craving the reality of human messaging and businesses that use storytelling in their digital marketing campaigns are reaping the benefits. By providing an authentic interaction with expert advice and human engagement, customers trust in the brand to deliver, even if their service or product attracts a higher price point.
In conclusion
While SEO continues to be important to drive website traffic, businesses must place greater emphasis on their holistic communication style, delivering engaging video-based content through targeted adverts and social media reels, encouraging conversations and delivering against demanding customer expectations.
