Most new businesses understand the importance of having a unique company logo, but far too many small business owners think this is sufficient to act as the company’s ‘brand’.
More than just a logo
While the company logo is an extremely important part of projecting the image of your fledgling business, it would be a mistake to assume that merely creating or commissioning a logo is all that is required. Creating a brand for your business can make all the difference between success and failure, so spend time and money on getting it right.
According to Bench / Mark, the purpose of branding is to develop an emotional resonance with your customer. The use of typography, colour, composition and imagery are all key elements which must be combined in such a way that they create a feeling of recognition. Prospective customers should feel that their lives are in some way enhanced through purchasing your products or services.
Forbes cites some well-known brands which can be instantly recognised just about anywhere in the world such as Coca-Cola, McDonalds, Apple and Nike. Customers have an emotional reaction to their branding and understand instantly what they can expect from these products.
Branding is an art form
You might be reasonably artistic, but that is not enough to create and develop a good brand image. This is an area where professional input really does pay dividends, so anyone contemplating a new business should seek assistance in creating a suitable and appropriate website.
A Branding Agency Gloucestershire such as http://www.reallyhelpfulmarketing.co.uk/services/brand-development-gloucester/ has a creative team with the knowledge, experience and expertise to put together a complete package, ensuring that everything from your website to your business cards reflects your business and everything that it represents.
Skilled professionals can identify your core market and create a website with instant appeal to the people that matter most to the success of your business. Colours, images, fonts and layout all serve to reinforce that brand image and inspire customer confidence. Whether you seek out the best in website design in Bristol, London or Glasgow you should consider the outlay as an investment rather than simply a cost.
Get the branding right and you’ll quickly find that great sales figures are sure to follow.