The marketing has evolved dramatically in recent decades and, gradually. It has adopted a more humane approach. Nowadays, marketing is much more than a tool to sell. Through marketing definitions, companies can better understand consumers, build better products, build trust and offer memorable experiences to their customers.
Next, we will analyze 5 interesting concepts that make it absolutely clear that marketing is much more than making a sale. Keep reading: WHAT IS AN ACCOUNTING BALANCE SHEET?
1. “Convert strangers into friends, friends into customers and customers into sellers.” -Seth Godin
From its broader perspective, marketing is building relationships. When you focus on building a relationship with your client, in the end it will be he who will be in charge of recommending you with your friends and contacts.
In more technical terms, Seth Godin refers to the fact that every company must build a sales funnel , that is, a systematic process to convert potential customers who do not yet know our products and services into ambassadors of our brand. Within this sales funnel, the company must design a set of strategies that allow it to attract, persuade, convert and retain its customers.
2. “Marketing is not selling, but buying again.” -Rolando Arellano
If you think that the marketing work ends at the moment of the sale transaction, you are very wrong. Once the client gives us his money, it is our job to follow up on the client’s experience and make sure he wants to return to our business. The after-sales service is the key to achieve this.
3. “It is no longer enough to satisfy customers; Now we have to leave them delighted. “-Philip Kotler
When was the last time a customer said “WOW!” In your business? Customers no longer want only a quality product, they want to live complete experiences before, during and after the purchase.
4. “Marketing is too important to leave in the hands of the marketing department.” -David Packard
Making customers happy is not only the responsibility of a department of the company, but of each and every one of the people who work in it. From the moment a product is being built taking into account the user’s experience, marketing is already being done.
5. “Marketing is not about the products you sell, but about the emotions you generate.”
Customers buy products to feel better and be happier, so make sure your marketing strategies connect emotionally with your market. Identify what are those intrinsic emotions that your product generates, for example, a customer does not buy a lock, is buying feeling safe. Read also: http://dotenvironment.net/sensory-marketing-communication-strategy/