Tips to Before Starting a Business

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Investigate the market

Once we have defined our business idea, that is, once we know what business we are going to put, we must conduct a small market research that will allow us to have a first idea of the feasibility of our idea.

For example, we can visit similar businesses that we want to create, do small surveys where we ask the respondents if they would buy our product or use our service, or make quick interviews with people who are or have been in the same type of business that we want to create, where we ask your opinion about our project.

BusinessFind a differentiation

Today, due to the high numbers of competitors, it is necessary that when starting a new business, it has a differentiation, that is, something that allows it to differentiate itself and distinguish itself from the competitors.


This differentiation must be something unique and novel that others do not offer and cannot easily imitate, and should be the reason why consumers prefer us before them.

For example, our differentiation could be to offer an additional benefit in the product, to provide an excellent customer service, to provide an extra service, to provide a personalized treatment, etc.

BusinessInvest in equity

When starting a new business, it is advisable that all investment is made up of equity, and later when the business starts to grow, just start to apply for loans (to help us continue to grow, but faster).

It is not advisable to start a business, especially when we do not have much experience, to get into debt so quickly.

If we do not have enough equity, one option is to borrow money from family or friends, but always making sure that the amount borrowed is not excessive and that once we get the money, we will not feel so pressured to have to repay it so fast.

BusinessDo not invest all our money

When creating a new business, however, much measures are taken there will always be the risk that things will not happen as planned.

So it is advisable that when creating a new business, we never invested the total of our money or our savings. We should always keep a considerable part of our total money in case things do not turn out as we had anticipated.

BusinessDo not hesitate to ask for help

When starting a new business, we should not assume that we know everything. There will always be some issue that we do not master or a problem that we cannot solve without the help or advice of someone else.

We should not feel shame or pity when asking for help because nobody knows everything and one will always need the help of others to get ahead.

Whenever necessary, we must take advantage of our friends or acquaintances who know more or have more experience than us in any subject, and ask their help or advice, and even hire the services of a professional advisor to help us in the creation of our business, or any problems that may arise.

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