What is engagement?

In this life, and even more about our business, we should know that sometimes these terms are used by marketers, assuming that everyone knows their meaning.

As the engagement. Important for our marketing strategy but what this term refers? And how you can beneficiary your application?

The engagement is the extent to which a consumer interacts with our brand. This is the compromise between the brand and users / customers. How? Creating loyalty and motivation for our users to defend and part of the brand feel, and thus we refer new users. Continue reading “What is engagement?”