10 tips for growing your organic web traffic

There are plenty of myths surrounding SEO. There is no doubt that organic traffic is attractive; it means that people have visited your site without you paying to get them there. However, you need to employ some clever methods to get them to notice your web site in the first place. Here are 10 tips for accomplishing this.

10 tips for growing your organic web traffic

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Get your site in Google’s Featured Snippet

You may have noticed the Featured Snippet section that appears on the first page of any Google search result. This receives a huge number of clicks. You are more likely to get in there if you include your keyword in HTML headers and then answer the keyword question immediately under that. Limit this to 54 to 58 words.

Go directly to your target visitor

According to Digital Marketing Magazine, small business need to find SEO tactics that give them an edge over the bigger brands. You can participate in established online communities where your target market hangs out. Build relationships and get others to promote you.

Check out who is talking about you

Check out links to your site and reach out to companies and influencers who are talking about you. Build up your contact list.

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Spring-clean your site

Identify which posts are under-performing and do something about it. Refresh the text, add some new graphics and update, then monitor the results.

Buy an established web site

You do not have to set up your own site in order to work with an SEO agency in Dublin. You can buy one from someone else! You will immediately absorb all of their traffic and inherit their keyword rankings. You can ask SEO experts such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html to take it from there.

Keep an eye on competitors

Make a list of your key competitors, record who is linking to them, and get those links for yourself!

How can you help?

Find out what problems your target group are struggling with and provide them with the solutions.

Maximise video content

Make your videos work for you by creating full-text transcripts for each of them.

Become a columnist

Identify which publications your customers are reading and offer a free column.

Republish old content

Give your older posts a make-over and get them back out there.

7 more signs that your business website isn’t yet search optimised

Search engine optimisation is a skill that can turn an overlooked website into a high-ranking market-leader; however, not all sites are thoroughly optimised. What are the signs that show more work is needed?

7 more signs that your business website isn't yet search optimised

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Search rank

If your pages are ranking below those of your closest competitors on Google’s SERPs, you are clearly not handling SEO as well as you could. A whole range of causes may be responsible for this state of affairs, but being able to identify that there are issues in the first place is a good start.

URLs

If the URL of a page does not feature the keywords targeted in the content, the search ranking will suffer. Modern publishing platforms make it easy to add keywords to URLs, so this can easily be overcome.

Page load speed

A site can look great and offer informative, unique content in spades; however, unless the pages load quickly, your other SEO efforts will be wasted. Google offers a dedicated tool for testing page load speed, making pinpointing this problem easy.

Mobile friendliness

Google, Bing and other search engines now factor in whether a page is mobile friendly when ranking it, specifically for mobile search results. Failing to embrace mobile-friendly, responsive design has left plenty of sites in a weaker position.

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Uniqueness

While copying and pasting content from other sites and sources may be a tempting shortcut to take, this is how to commit SEO suicide. Address this by only using unique, professionally-written copy on your pages, as Google’s algorithms can instantly detect any instances of plagiarism.

Freshness

Websites can become stagnant if they are not regularly updated, especially if you have a fixed number of pages that rarely need to be changed. Adding a blog to your site can fix this problem. If you do not have one, now is the time to jump on the blogging bandwagon. Companies that provide web design in Belfast, such as http://www.rycomarketing.co.uk/web-design.html, can ease the integration of new elements such as blogs.

UX

The user experience of your site needs to be intuitive, fluid and fast. If this is not the case, your visitors will quickly leave and never return; in addition, Google will deem your UX less than adequate, quashing your ability to rise up the search rankings.

 

Which wedding photography style is right for you?

Choosing a photographer is a big consideration for couples planning their wedding, but the style of the photography also plays a vital role in how the shots will look. What style you choose is down to personal preference, although some photographers will happily mix more than one style into your big day if requested.

Which wedding photography style is right for you

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Traditional

The classic style of wedding photography that was pretty much the standard choice before digital photography came on the scene, traditional shots are posed or set-up photos. Shots will include carefully arranged photos of the bride and groom, family members, different groups of guests or the entire wedding party. Often formal in style, traditional photography focuses on key aspects of the day rather than candid or spontaneous moments. The photographer may spend considerable time setting up these shots and getting everyone into position.

Reportage

This documentary or photo-journalistic style of wedding photography has become increasingly sought-after by couples getting married. According to The Telegraph, this type of photographer often has a background in photojournalism and news, making them adept at capturing poignant moments that tell the story of the day that guests might not have even been aware of. Because these shots tend to be unobtrusive and impromptu, the photographer simply takes pictures as he or she sees them instead of staging shots. Couples seeking a natural, candid approach to their wedding photography that focuses on feelings, emotions and moments often favour the reportage style.

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Contemporary

Another style of wedding photography that couples are increasingly opting for is contemporary or creative. Contemporary wedding photographers focus on visually appealing shots that don’t just capture the essence of the day but are like a work of art in their own right. When choosing a wedding photographer, such as Hampshire wedding photographer http://www.nickrutterphotography.co.uk/blog/best-wedding-photography-hampshire-dorset-2016/, always ask to see their portfolio so you can get a sense of the style of creative shots they might capture on your big day.

The scope for contemporary wedding images is huge, where creative elements may extend to almost quirky, or props may be used to give the shots a unique edge. Strong lights and unusual or interesting angles and backdrops may also be incorporated into contemporary wedding photography.

Although contemporary shots are much less formal than traditional ones, they are still usually staged, and creative techniques may also be applied post-production.

Three great ways to understand art

How can you understand art better? There are three very simple steps you can take to gain more insight into the meaning of different pieces: look, see and think.

Three great ways to understand art

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This look, see and think method works well and can be used for any type of creative piece, from fine art to movies and music; in fact, it is surprising how many forms of art there are.

The look, see and think process is about slowing down the way we take in and disseminate information, breaking down the information and purposely holding back from making snap judgements until you have undertaken to gain greater insight into what you are seeing or hearing.

If you love what you see, check out fine art scanning services from companies such as http://www.river-studio.com/artwork-copying/traditional-film-copying.php.

1 – Look

It sounds obvious that one of the first things we do in a gallery is ‘look’ at the artwork, but do we really, properly look?

Start by working out what it actually in front of you. At the most fundamental level, this is the medium and the materials. Next consider how it looks – is it neat, messy, careful, slick, clean or rough? The artist will have used certain materials to create this look and feel for a reason; therefore, understanding this could help you to gain a deeper insight into what they are trying to get across.

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2 – See

Although subtle, the difference between looking and seeing is important. While looking is about taking in what is physically in front of you, seeing is about identifying the symbols within the work and trying to understand why they are there (iconography).

3 – Think

The finally stage in the process is all about interpreting what you have seen. What possible meanings could the symbols within the piece or pieces have for the artist? Unlike science, there are no right or wrong answers here; interpretation is very much subjective. A key element of gaining a greater understanding and insight is looking at the piece in the right context; looking at it in broader terms will enable you to make better sense of the information in front of you. Check out additional details, such as the title of the piece, when it was created, and find out about the artists themselves.